From a Reuters article on June 18, 2013: But beyond the name change and new logo featuring an owl, Pinault gave few answers to shareholders about the future of Puma or Fnac, the group's CD and book business, which will list on the stock market on Thursday. Pinault called on shareholders to hold on to Fnac … Continue reading Nugget: PPR changes name to Keurig and starts Puma restructuring
Tag: Puma
The Pele Pact and its Dramatic Ending
The origin of the Puma brand goes back to 1948. Rudolph Dassler, the company's founder, had split from a business partnership with his elder brother, Adi Dassler. The name of the business partnership? You guessed it, Adidas. Battle of the Boots The two brothers fought a ruthless war for market share in the global sportswear … Continue reading The Pele Pact and its Dramatic Ending
The Global Athletic Apparel and Footwear Industry
Market size "In reality, Under Armour faces a legion of opponents in sports apparel, but it holds 3% — about half of leader Nike — of a widely competitive market. The $120 billion-plus market is split among 250 companies — from obvious businesses like Lululemon (NASDAQ:LULU) and Adidas (PINK:ADDYY) to even luxury players like … Continue reading The Global Athletic Apparel and Footwear Industry
Nike’s brand new 5 year plan
According to this article Nike has come up with an ambitious 5 year strategic growth plan. Their aims are among others to: Double profits by 2015 40% revenue growth by 2015 Double sales in the Action Sports category, currently $390M (more on that in the next log) On March 5 Véronique Adam wrote an article … Continue reading Nike’s brand new 5 year plan