From the 2010 Annual Review: "Corporate sponsorships continue to be the best platform for enhancing the renown of the brand and consolidating the Bank’s positioning at the international level. The five-year alliance with the Formula 1 Ferrari team has been a complete success. The return on the advertising in the first year covered the investment … Continue reading Nugget: Banco Santander on Corporate Sponsorship
Tag: Banco Santander
Banco Santander´s exposure to Greece
A Merril Lynch report states that the exposure to Greece is around €200 million. However there is considerable exposure to Portugal: The net assets of Santander’s Portuguese subsidiary, Totta, totalled €2.7bn which compares with Santander’s group equity of €74bn. Totta’s total balance sheet is around €46bn. BBVA’s Portugual operations by contrast do seem to us … Continue reading Banco Santander´s exposure to Greece