The origin of the Puma brand goes back to 1948. Rudolph Dassler, the company's founder, had split from a business partnership with his elder brother, Adi Dassler. The name of the business partnership? You guessed it, Adidas. Battle of the Boots The two brothers fought a ruthless war for market share in the global sportswear … Continue reading The Pele Pact and its Dramatic Ending
Website: Adidas-group.com Factsheet: (link) Industry Profile: (link) Sportgamma.net articles on Adidas Back-of-the-Envelope Valuation Currently, the shares of Adidas AG. seem to be fairly valued. Using the takeover bid price of Timberland as the most recent real market multiple for a company in the sport apparel & footwear industry, we come at a fair value of … Continue reading Profile: Adidas Group AG.
You don't invest in a football club to become wealthy, you invest in a football club because you are wealthy. However, with that being said, top European football clubs have proven themselves to be excellent at generating and growing their revenues over the last two decades. International demand and popularity of European top football have … Continue reading Investing in European Football Clubs