The origin of the Puma brand goes back to 1948. Rudolph Dassler, the company's founder, had split from a business partnership with his elder brother, Adi Dassler. The name of the business partnership? You guessed it, Adidas. Battle of the Boots The two brothers fought a ruthless war for market share in the global sportswear … Continue reading The Pele Pact and its Dramatic Ending →