An interesting article on the sports rights market:
“Sports rights have always represented a conundrum for distributors like Time Warner Cable. The biggest distributors — like Comcast and Cox — own a lot of sports content. But sports channels are, by far, the most expensive ones available on cable systems because live competitions — like sports, “American Idol” and “Dancing with the Stars” — make up the most significant programming genre that distributors carry exclusively. Time Warner Cable’s move deeper into the sports marketplace demonstrates that it wants more control over those rights.
“As Hulu, Netflix, video-on-demand and non-linear viewing changes and people’s viewing habits disperse, the one thing you can’t get without a [cable/satellite] subscription is live sports,” said media consultant Chris Bevilacqua. “It just becomes more valuable.””